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New 10 Step Guide to Effective Carbon Communications

Published Thursday, 1 December 2011
The new guide is designed to help communicators talk meaningfully about carbon to different stakeholders – from staff to customers and investors – to maximise the business benefits from a carbon management programme.

The 10 steps include:

Step 1 - Create credible messages + avoid greenwash

Step 2 - Hold a programme launch for staff

Step 3 - Tell the story on your website

Step 4 - Issue a press release

Step 5 - Write an article or comment piece

Step 6 - Include carbon in company reporting

Step 7 - Build carbon messages into sales collateral

Step 8 - Engage your team

Step 9 - Get started with social media

Step 10 - Give feedback and maintain momentum


View the 10 Step Guide to Carbon Communications.